LIFEWTR

Common Questions

• WHAT’S THE DIFFERENCE BETWEEN AQUAFINA AND LIFEWTR?
  Aquafina is a mainstream still water brand. LIFEWTR is a premium water that is pH balanced with electrolytes added for taste.
• HOW DO I SELL LIFEWTR?
  Please visit www.pepsicopartners.com.
• What is LIFEWTR?
  LIFEWTR is a premium bottled water brand that fuses creativity and design to serve as a source of inspiration and hydration. It is a purified water, pH balanced with electrolytes for taste. LIFEWTR bottles provide a beautiful canvas for art and design, featuring label motifs created by emerging and developing artists, whose work will serve as a spark of creativity and dose of inspiration.
• IS LIFEWTR AVAILABLE OUTSIDE THE U.S.?
  LIFEWTR is currently available in United States, Canada, and the United Arab Emirates (UAE) and expected to launch in other global markets on a rolling basis.
• WILL THE ARTISTS’ WORK ROTATE ON THE BOTTLES OR WILL THEY REMAIN THE SAME?
  New label artwork will be released in a series approximately once a year.
• WHO ARE THE ARTISTS LIFEWTR IS FEATURING ON THE BOTTLES?
  We feature the captivating work of some of the boldest and most transformative artists of today. For more information, please visit the Artists tab on LIFEWTR.com.
• HOW IS THIS DIFFERENT FROM OTHER WATERS?
  LIFEWTR is a premium bottled water experience that combines the right mix of a pure, clean taste with eye-catching packaging. LIFEWTR is a purified water, pH balanced with electrolytes added for taste.
• WHY ARE THE VOWELS MISSING IN LIFEWTR?
  This was a design choice that was made as part of the brand's artistic license.
• IS LIFEWTR A FLAVORED WATER?
  No. LIFEWTR is purified water, pH balanced with electroytes for taste.
• WHAT’S THE DIFFERENCE BETWEEN LIFEWTR AND PROPEL ELECTROLYTE WATER?
  From the makers of Gatorade, Propel Electrolyte Water is water enhanced with electrolytes for fitness with enough electrolytes to replace what you lose in sweat.
• WHAT IS THE PH LEVEL OF LIFEWTR?
  The pH of LIFEWTR is in the range of 6.4 to 7.4

Nutrition & Ingredients

• WHERE CAN I FIND OUT MORE NUTRITIONAL INFORMATION ON LIFEWTR?
  Nutrition facts can be found at www.pepsicobeveragefacts.com
• ARE THERE ANY CALORIES IN LIFEWTR?
  No, LIFEWTR does not have any calories.
• WHAT DOES ELECTROLYTES ADDED FOR TASTE MEAN?
  We purify our water to the point that there are barely any minerals in it and then add back in electrolytes to give LIFEWTR its pure, clean taste.
• WHAT IS PH? WHAT DOES PH BALANCED MEAN?
  pH is a value expressing the acidity or alkalinity of a solution on a range from 0-14 with 7 being neutral. The electrolytes added to LIFEWTR for taste bring the pH of the water closer to neutral, in the range of 6.4 to 7.4.
• WHAT ARE ELECTROLYTES?
  Electrolytes are minerals that carry an ionic charge such as sodium, potassium, calcium, chloride and magnesium. The electroyte ingredients in LIFEWTR are added to enhance the taste.
• WHAT IS ADDED TO LIFEWTR?
  LIFEWTR contains the electrolytes Magnesium Sulfate and Potassium Bicarbonate, which are minerals that are added to enhance taste.

Packaging

• ARE LIFEWTR BOTTLES MADE FROM 100% RECYCLED PLASTIC RECYCLABLE? WHAT IS THE RECYCLING NUMBER?
  LIFEWTR bottles are made with 100% recycled plastic and have a recycling number 1 on the bottom. Although the label and cap are not made from the same material, they can be recycled together with the bottle. As a part of our Winning with Purpose vision, PepsiCo is focused on reducing our environmental impact while growing our business. By 2025, PepsiCo aspires to make 100% of its packaging recyclable, compostable, biodegradable or reusable.
• Is LIFEWTR involved in helping to address the plastic waste issue?
  The LIFEWTR brand’s commitment to 100% recycled plastic (rPET) is expected to eliminate more than 8,000 metric tons of virgin plastic from being produced and over 10,000 metric tons of greenhouse gas emissions each year. This represents the latest ambitious steps in our sustainability journey and pursuit of a circular economy for plastics. Our LIFEWTR brand communications support and motivate consumer recycling, to increase plastic packaging recovery and recycling rates to support a circle economy for plastic.
• WHAT TYPE OF PLASTIC ARE THESE BOTTLES MADE FROM?
  We use 100% rPET bottles (100% recycled polyethylene terephthalate bottles). rPET bottles are an ideal packaging for beverages. They are lightweight, virtually unbreakable, have low permeability, which reduces carbon dioxide loss in carbonated beverages, and are recyclable.
• Are you planning to use more recycled plastic in all LIFEWTR bottles?
  As of Summer 2021, all LIFEWTR bottles across all products have been converted into 100% recycled plastic (100% rPET). For more information on our commitment please visit our sustainability page. This conversion is an important step toward a circular economy – where plastic bottles don’t ever need to become waste and can re-enter the economy as new bottles or plastic products.
• Are LIFEWTR rPET bottles recyclable?
  Yes. LIFEWTR bottles have a recycling number 1 on the bottom of the bottle and are generally recycled in all communities that have recycling programs.The number 1 located inside the recycling symbol at the bottom of the LIFEWTR bottle is the resin identification code that classifies the type of plastic used. Recycle plants use this code to aid in the sorting and recycling process.
• Will the water taste differently in rPET bottles?
  There is no change to the LIFEWTR product in the new rPET bottle. In an effort to be more sustainable, we’re transitioning our LIFEWTR bottles to 100% recycled plastic.
• What does rPET mean?
  rPET stands for recycled polyethylene terephthalate which means the plastic is made of recycled plastic. This plastic has been sorted, cleaned, and transformed so it’s safe to be reused. LIFEWTR rPET bottles are made of 100% recycled plastic and are 100% recyclable.
• WHAT SIZE BOTTLES DOES LIFEWTR COME IN?
  LIFEWTR is avaialble in 700mL, 1 liter, 1.5 liter, 20oz and 500ml & 1L multipacks. The 700mL bottle has a convenient flip cap while the other bottles feature a twise off cap.
• WHAT DO THE DATES ON THE PACKAGING MEAN?
  Our LIFEWTR products have a "Best taste date", typically stamped on the shoulder of our bottles. Our "Best taste date" is a self-imposed indicator to help ensure that our products are consumed at their absolute best flavor.
• HOW MANY OUNCES ARE IN A 700 ML BOTTLE?
  There are just under 24 ounces in our LIFEWTR 700 mL bottles